In 2016 Hasbro celebrated the 50th anniversary of Action Mans release onto the UK market, and in 2017 I was lucky enough to work with Danilo
(Europe's No.1 Official Licensed Calendar publisher) designing this range of humour
The Creative Directer had pre-selected the typeface for the final design and styled one card for me to use as inspiration. I utilised a style guide provided by the licensor and from the hundreds of images selected ones that would lend themselves well to humour. Writing funny captions for each card and using Photoshop to make creative and relevant background scenes. Some captions were quite adult and rude, so were toned down to a degree. All dependant on the publisher it was being marketed/presented to. Clintons cards will be publishing a selection of these designs and this humour range has been very well received.
Promote Hackney as a place to live in and invest in,
highlighting it’s history and cultural heritage.
Wanting the image of Hackney’s community to be
the main focus of the design and the reader to see
for themselves what a vibrant mix of community
and culture Hackney has on offer.
This is something I felt had to be included as it was
a community report after all. So, down I went to
Hackney to take my own photos and give the design
a genuine and personable feel. Like the reader was
already getting to be part of the hackney community.
Use Ray-Ban as a case study and create
a campaign using the slogan ROCK ON!
The advert should feature their Classic
I brainstormed thumbnail sketches and
designed a type lockup which replaces
the letter O in Rock On with a pair of the
Wayfarer Ray-Ban sunglasses. The type
wearing sunglasses showed the product in
an unconventional and interesting way.
This led to the concept of featuring
dead celebrities such as Bowie,
Amy Winehouse and Lemmy in
the campaign. All people who share
the same iconic status as the
For campaign collateral I designed
a responsive website and content blocks,
Magazine layout, posters, apparel,
gifs and typography.
I created a typographic identity for a lingerie brand that I based on semi explicit and confident woman empowering statements. Using two fonts, Calluna and Futura to give the brand a bold and sophisticated feel. The different weights and styles available to choose from in the Futura font family really helped to keep the identity interesting and imply that BE caters for all types of people. Design included window display, swing tags, promotional collateral and web page design as part of
the brand identity.
Design a website and responsive app
for a mobile network provider that is
fun as well as informative.
The branding for Rabbit Away was based on
wanting people to connect and socialise
with a reliable speedy network.
A nostalgic cartoon style rabbit character is
used throughout the branding to add personality,
humour and directly referencing speed.
The step by step illustrations,
interactive UI and bold palette
create an eye-catching,
playful and energetic aesthetic.
Create branding for a gallery space
in the Museum Of Science & Industry
(MOSI) in Manchester which encourages
more families to go and visit the museum.
I designed a DL Roll fold
and gallery/marketing mock ups
using a soft pastel colour scheme
presenting the museum as a
friendly family environment.
I used geometric shapes
to keep the design contemporary
and also appeal to a mature audience.
Design a promotional film brochure which
doubles as a poster for an outside midnight
film festival showing classics from the fairytale
genre. Aim the branding at the 20/30yr old
city worker demographic.
I designed a six panel brochure that shows
a peculiar and magical visual I created
by taking photos of bubbles against a black
The bubbles symbolize entering into another
world, as you would in a fairytale story.
I kept the design dark to give it a mature
tone of voice and make the theme of
fairytales less juvenile to appeal to the
older, trend driven city worker demographic.
Design and brand boutique packaging
for a wallet, the demographic is journalists.
The concept was based on Fleet Street in London
which was once a hub for British journalism.
During research I read about a secret place
called Magpie Alley Crypt, which is hidden
in the backstreets of Fleet Street.
This little lane not only commemorates the
area’s long association with the printing and
newspaper industries but contains a hidden
surprise for visitors in the form of a late
14th century crypt which also is a shrine to
the printing and press industry.
This inspired me to create a backstory for
the Wallet-Notebook based on Magpie Alley.
Believing that it would add a sense of mystery
and appeal to the intended demographic.
I designed the dieline of the packaging with a
inside pocket which holds a hand illustrated map
leading to Magpie Alley, but it can also be used as
a way the buyer can personalise the gift by adding
heir own message inside the packaging.
Handmade project Design a vinyl album cover
A handmade project with an experimental process
which included a table fan, glow sticks and slow
Wanting to create a surreal and energetic
handmade visual that would appeal to a
specific music genre target audience and
visually echo their music.