Use Ray-Ban as a case study and create
a campaign based on the slogan ROCK ON!
So I decided to that the concept would be
a tribute to our loved and iconic rock legends
who had sadly passed away.
I wanted the slogan Rock On to encapsulate
the idea that these musicians will never truly die.
They live on and Rock On through their iconic
status and musical legacy.
Which can also be said for Ray-Ban’s timeless
identity of being a cool, fearless and iconic brand
favoured by Hollywood elite for over 50 years.
I used two of my (and likely your) favourite
musicians as the focal point of the campaign,
Amy Winehouse and David Bowie.
Both have very distinctive eyes and with Ray-Ban
being a glasses manufacturer. These would be
the two main elements to feature.
Designing an editorial Ray-Ban magazine with
tear out posters, creative content and captions
to accompany the campaign.
I thought up this hashtag for the Ray-ban
campaign and it strengthens the concept
by sending a clear iconic statement that
Ray-Ban is and always will be the favoured
glasses corporation worldwide.
Finally I designed some apparel, a denim jacket,
tees, badges. And created a landing page to host
a competition to win the entire collection.
The competition involves the end user being
set a series of challenges. The first being to
post a photo onto their a particular Ray-ban
social media channel of someone, anyone,
wearing a pair of Ray-Bans who is the spitting
image of a dead celeb rocker!
Elvis to Tupac, any musical era to widen the
interest and overall response rate.
I expanded this project with some gifs and
cinema graphs that show a slightly creepy
image of Bowie and Amy still alive and Rockin’ On!
Design a capsule clothing collection
for the F1 Scuderia Ferrari race team.
I designed two colour way options for a
graphic tee shirt, polo shirt and hoody
and I based the concept design of the
graphic tee on the evolutionary legacy
of the F1 car, including pattern that is
open for interpretation as to be seen
as waves of speed, a time portal or DNA
strands. For the polo and hoody I kept it
minimalist but introduced a eye catching
colour scheme to reflect that energetic
confidence the Ferrari brand emits.
Design and brand boutique packaging
for a wallet, the demographic is journalists.
I adapted the item into a Wallet- Notebook,
to give it a quirkier appeal to the demographic.
The concept was based on tradition and secrets.
Which led to a secret pocket being included inside
the packaging, containing a hand illustrated map
which relates to the backstory of the product.
Handmade project Design a vinyl album cover
A handmade project with an experimental process
which included a table fan, glow sticks and slow
shutter photography. with my nikon.
Wanting to create a surreal and energetic
handmade visual that would appeal to a
specific music genre target audience and
visually echo their music.
Design a promotional film brochure and concept
for an outside midnight film festival showing classics
from the fairytale genre. Aimed at the 20/30yr old
city worker demographic.
I decided on a six panel brochure that takes
its reader into a mysterious, and unrealistic
magical other world.
So I did a photoshoot to capture bubbles with
them set gainst a black back drop to Create
a peculiar and magical final visual.
I chose a dark colour scheme to represent
that darker, more adult side of fairytales
and appeal to the city worker demographic.
I art directed creating a scene with fairytale
and film elements with the popcorn, unicorn
and gargoyle encircling the outside of the brochure.
A trifold brochure and
exhibition design for
the museum of Science
& Industry in Manchester.
The brief, to encourage
more families to go visit the
museum and soften its current
corporate styling with a more
up to date feel.
I used a pastel colour scheme
presenting the museum as a
friendly family environment.
With hard angled shapes
to keep the design fresh,
contemporary and futuristic.
I wanted an overall sense
of movement and progression
into the future to be seen
in the design. So included
scattered, merging triangles
and made the backward and
forward facing revolution
Promote Hackney as a place to live in and invest in, highlighting it’s history and cultural heritage.
Wanting the image of Hackney’s community to be the main focus of the design and the reader to see for themselves what a vibrant mix of community and culture Hackney has on offer.
Unfortunately our class stock photos of Hackney only showed empty streets albeit for a mural of graffiti adorning walls, there
was no signs of life.
This is something I felt had to be included as it was a community report after all. So, down I went to Hackney to take my own photos and give the design a genuine and personable feel. Like the reader was already getting to be part of the hackney community.
A Union Jack colour scheme to represent the multiple nations
of Britain, a country that prides itself on how diverse and multicultural its community which is Hackney’s core
identity in a nut shell.
App design and microsite.
The concept of this app was based on my sisters worrying obsession with SnapChat filters. I wanted to encourage people to forget the selfie face swap butterfly princess epidemic we are currently facing and capture the obscure world around them. In theory every upload is stored according to its gps coordinates and saved in a global library. You are notified of places easily within reach which are recommended based on your likes and realtime location. Styled in the same vein for the market it is aimed at, being the bold and energetic adventurers at heart.